Work From Home Choices

Richard Poe’s Wave 4 continues to be a source of great information and has me considering me aspects of MLM. One such element is “The Turnkey Revolution”. Speaking of this revolution, Poe quotes Michael Gerber saying, “Not only is it changing the way we do business in this country, but it is changing who goes into business, how they do it, and the likelihood of success.”

Poe adds, “Turnkey systems have shown the same McDonald’s-like ability to replicate themselves thousands of times over, even in non-franchised businesses. Network marketers gain the benefit of proven systems and trademarks, just like franchises. But they replicate even faster.”

What it all boils down to is that network marketing is turnkey because it is duplicatable.

However, only certain aspects of network marketing can truly be duplicated by the masses and therefore only certain aspects are truly “turnkey”.

Tools are turnkey. Hurray for turnkey tools! I have a few e-commerce sites as part of my business opportunity package, which would have cost me six figures to have built. The company stocks the sites, handles customer service, drop shipping, etc. This is turnkey because anyone can let someone else build a site, stock that site and handle all of the issues that arise with e-commerce.

However duplication ends with tools. People are not duplicatable – especially people who are good at presenting an opportunity or closing prospects.

Several years ago, I was a distributor for a nutritional supplement network marketing company. I was desperately working with my highest of my upline members to find a system that anyone in our group could use.

My upline devised a script. It was an EXCELLENT script – the best I have seen. I would call a prospect, 3-way a five minute pre-recorded sizzle message, and then go through the script. What could be more simple?

I spoke with a woman who was genuinely interested in my opportunity. I got to the end of the script and then asked her the closing question, “Could you do what I just did?”

She responded that she didn’t think that she could.

I responded back, “All I did was call you, 3-way a five minute pre-recorded message, and then go through the script. Could you read a script?”

“Yes, I can – but I wouldn’t sound like you when I did it. You sound really good.”

Her response typified my problem in my last company. Tools, not people are duplicatable. Therefore, the tools provided by a home-based business opportunity company are all that is truly turnkey.

(It would take a few more years before I would find a tool that could solve the people duplication problem.)

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